A lot of people have been asking me lately why I've decided to set up my own IT company in "the worst economic downturn in modern history" [insert screams of terror]. In the interest of full disclosure, the most immediate impetus was because, like many other people these days, I was recently laid off from my more-comfortable, full-time job. But that's actually just the opportune starting point for this chapter in my entrepreneurial work with start-ups, small businesses and non-profits to make the internet a more inhabitable and productive space.