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06.25.2019 The Weekly Spark
From deception in fake videos and photos, to committing to better diversity work, campaigns, and tagging systems — check out this week’s most interesting reads.
(1) Face swapping is the next level of fake media.
One year after the AI code was released, here’s how the ability to map any face onto videos spread across the internet. [Fast Company]
(2) True diversity can also be victim to fake media.
Diversity remains “just an optics problem” instead of a real issue in tech. Case in point: a photo of 15 white male executives and two women executives of color at a tech CEO event went viral when it was discovered the women were Photoshopped in. [Vox]
(3) A tech philanthropist committed to stopping AI.
The co-founder of Skype believes AI is an existential risk to humanity. Here’s how he’s working to address it. [Vox]
(4) There’s a better way to #tag.
For all the money invested in machine learning on professional databases and billion-dollar social platforms, this volunteer-run website has figured out a system of tagging that the rest of the web could emulate. [Wired]
(5) Is behavioral ad targeting worth it?
A new study suggests that advertisers only get about 4% more revenue for an ad impression that has a cookie enabled than for one that doesn’t. [Wall Street Journal]
(6) Tips from those leading on diversity.
Retention. Values. Investment. A company’s focus on these could help create major change in their diversity initiatives. [Think with Google]
(7) Looking for some campaign inspiration?
Watch this quick and fun case study on how amazing experiences can stem from combining data and creativity together. [YouTube Advertisers]
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