Fake media trends you should know about

By Chelsea

From deception in fake videos and photos, to committing to better diversity work, campaigns, and tagging systems — check out this week’s most interesting reads.

Brought to you by Chelsea, Julia, Kate, Natania, Rebecca, and Rose.

Want to get the next Spark delivered directly to your inbox? Sign up today

(1) Face swapping is the next level of fake media.

One year after the AI code was released, here’s how the ability to map any face onto videos spread across the internet. [Fast Company]

(2) True diversity can also be victim to fake media.

(3) A tech philanthropist committed to stopping AI.

The co-founder of Skype believes AI is an existential risk to humanity. Here’s how he’s working to address it. [Vox]

(4) There’s a better way to #tag.

For all the money invested in machine learning on professional databases and billion-dollar social platforms, this volunteer-run website has figured out a system of tagging that the rest of the web could emulate. [Wired]

(5) Is behavioral ad targeting worth it?

(6) Tips from those leading on diversity.

Retention. Values. Investment. A company’s focus on these could help create major change in their diversity initiatives. [Think with Google]

(7) Looking for some campaign inspiration?

Watch this quick and fun case study on how amazing experiences can stem from combining data and creativity together. [YouTube Advertisers]