Mercy Corps

Design and IA for Mercy Corps' MicroMentor Program

Visit the Site

MicroMentor, a Mercy Corps project, was founded to connect aspiring entrepreneurs with mentors. It also provides them with a library of resources to help them grow their enterprises. MicroMentor needed to expand its membership and improve engagement through a fresh redesign. We worked to make their new site a place for dialogue that encourages member involvement, streamlines the signup process, and showcases their successes. The result was a clean, responsive site that serves as a discussion space for a global community of entrepreneurs.

Image: Discovery

Discovery

While MicroMentor didn’t need a rebrand, it did require a fresh look, intended to appeal to a broader audience. MicroMentor has a large library of articles and research that they wanted to make easily accessible to the entrepreneurs in search of resources that would help them grow their businesses. This community-centric website needed to be a place that would appeal to both entrepreneurs and mentors, and provide them with a forum for discussion.

Image: Strategy

Strategy

ThinkShout teamed up with a third-party engineering firm to develop a way to better accomplish MicroMentor’s purpose: to connect entrepreneurs with mentors and facilitate dialogue between them. We overhauled MicroMentor’s member sign-up system and created a brand new, gorgeous platform for networking that was both visually pleasing and easy to use.

Image: Community Engagement

Community Engagement

MicroMentor’s new site launched in May 2014 to broad praise among site visitors. The site has been particularly well-received by mobile users visiting the site in developing countries with limited broadband access.

Results

The redesign has resulted in a 200% increase in registrations, and 75% of the entrepreneurs are receiving mentoring, with over 5,000 mentoring matches made to date.

Launch Site

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