Apple will soon prevent senders from using tracking pixels embedded in emails to gather data on whether people open an email. This is a big deal. If any portion of your email list has open rate data obscured, then the entire metric could be useless. How can you prepare?
User research, when done well, provides a deeper understanding of users’ needs. It surfaces new solutions and opportunities, and can often save you from investing money in the wrong solutions or features for your web project.
We wish we could provide definitive answers, but we can’t. What we can do is highlight some things we are seeing that work and support you and your teams in thinking through strategic approaches to use what you have in new and different ways.