Emerging digital strategies built on curiosity, driven by optimism, and focused on impact.

Mirrored profile of a women
Illustration by Sarah Leigh
January 22, 2019

Introducing Consent-Based Calibration

Maintaining sensitive user data sets just got a lot more risky and a lot more expensive. It's time to shift the conversation from collecting and protecting user data to respecting user autonomy and privacy. That's where consent-based calibration comes in.
Collection of images connected by angled lines.
Ethics lens

Restoring Trust in Tech Starts With New Boundaries for User Consent

Consent-based calibration shifts control of the data that defines who we are online back to users.
Collection of images connected by angled lines.
Business lens

Questioning Personalization Is Good For Your Engagement Model

Imagine a world where you get online and are greeted, not by a now ubiquitous banner asking you to consent to allowing your cookies to be tracked, but by a clear and visually dynamic set of options, each one offering a different website browsing experience.
4 different glasses filled with dairy.
Design lens

The Case for Designing Digital Platforms That Respect Our Privacy

Consent-based calibration isn’t a new approach to relationships—person to person or person to organization—it’s a different way to think about who designs our day to day experiences, and ultimately, who controls our lives.
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Technical lens

The Technical Benefits of Consent-Based Calibration

Accurate content personalization is a large technical feat, combining client side behavior tracking, data analytics, machine learning, and hand-built segmentation to deliver valuable experiences to end users. Consent-based calibration bypasses many of these technical challenges.