Travel Oregon

Inspiring visitors to discover the magic of Oregon.

Travel Oregon is the official destination marketing organization for the State of Oregon. They work to enhance visitors’ experiences by providing information, resources, and trip planning tools for just about every activity available in our state. Whether they inspire the public to take a short visit or a permanent vacation, they consistently convey the magic, whimsy, and sheer beauty of Oregon.

Challenge

Creating natural pathways for people to discover more of what is available in Oregon, so they can truly picture themselves here.

Solutions

Leverage an extensive, rich image library and wealth of content to drive deep exploration.

Results

+30% increase time on site
+38% faster load time
-33% bounce rate

A smartphone view of the Travel Oregon website

We crafted a stunning new design leveraging an abundance of beautiful imagery with an information architecture that intuitively drives people to the content they need to plan their visit. But it’s not all good looks. The site, built on WordPress, integrates numerous backend systems including a content repository designed for Destination Management Organizations throughout the state. The new site is blazing fast, with performance wins all around. In fact, page load times decreased from over eight seconds to only five.

A laptop view of the Travel Oregon homepage

One of the things we felt strongly about in taking on this project was the concept of giving site visitors a sense of “place.” It’s that feeling you get when you see an image of a location so breathtaking that you long to see it for yourself; a sort of nostalgia for a place you’ve never been. Lucky for us, Oregon has no shortage of impressive vistas.

Three smartphones showing images of the Travel Oregon website
A laptop view of the Travel Oregon website
A laptop view of the Travel Oregon website
A smartphone view of the Travel Oregon website

We wanted people to picture themselves here, and we achieved this through a feature we implemented on the homepage hero. The feature showed visitors a scenic image from somewhere in Oregon at the local time here, no matter what time zone you were visiting from.

“Your commitment to bringing a project like this to fruition is incredible. Thank you for what your work means to all of us as tourism nerds in Oregon. Thank you!”

~ Scott Youngblood, Travel Oregon Commissioner

Laptop and smartphone views of the Travel Oregon website

ThinkShout maintained a strong UX narrative throughout the whole project lifecycle – focusing on how Travel Oregon could best serve their audiences and tell an attractive, content-rich story of Oregon and all that it has to offer. Additionally, we built an infrastructure that is easy for administrators to maintain and manage, saving time and costs for staff.

The result was a site that welcomes hours of exploration and information for those considering a visit, as well as resident Oregonians themselves.

In short, we like it here, and we think you will too.

+30%
increase time on site
+38%
faster load time
-33%
bounce rate
Launch Site

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